8 Must-Have Components For Your About Page + A Free Divi Layout
You’ve probably heard it before that your About page is one of your most visited pages on your website. So what’s the secret to designing an About page that captures who you are + encourages people to want to work with you? Below I’m sharing 8 must-have components that will do just that.
1. Welcoming Image
Make your visitors feel welcomed by presenting them with a beautiful, high-quality photo that captures who you are as a brand. This could be a professional photo your yourself, office space or anything that make your audience feel connected to you right away.
Pro Tip: Make sure you’re facing forward the camera if you’re using a photo of yourself. You would think this one is a no-brainer, but when I first started up my website I had a photo of me working at my desk, but my back was toward the camera so you couldn’t see my face. It took me a while to realize that I should probably welcome my visitors with a smile rather than the back of my head LOL. Although I must say, the back of my head is ridiculous…
2. Compelling Headline
This is your chance to hook them in. This text should immediately resonate with your audience. What I find works the best is asking a question that addresses their number one struggle.
For example, if you were a designer and your audience is looking to establish a brand + website, you could ask something like:
“Are you ready to build a brand you love?”
“Are you feeling stuck on how to bring your vision to life?
“Need help building a brand + website that looks and feels like you?”
In your audience’s mind, they are thinking, “Um yes! This is totally me!” And they will continue to scroll down looking for more information on how you can help.
3. Your Main Mission
Now that you’ve got them hooked in, this is the perfect time to tell your audience why you do what you do. This component is so important because it immediately builds trust. For example, here is a snippet from Kory Woodard’s About page:
“It’s my mission to support and encourage you while you’re working toward those not-so-crazy dreams of yours. I want you to feel excited and inspired to take on your goals and go after your dreams with a wild heart each and every day.”
I’m sure her visitors are like, “Yasss! Tell me more!”
4. Who You Are
Now it’s time to introduce yourself! Include a nice headshot that captures your personality and gives your visitors a glimpse of who it is exactly working hard behind the scenes.
Then for your copy, consider answering the following questions:
What is your business title?
Where do you work from?
Who do you work with?
What are you trying to achieve?
What are your core values?
5. Optin Incentive
Before you get into paid products and services offer your visitors a freebie! Everyone loves free stuff, especially something that is going to help them. Once they see how generous you are in the beginning they’ll most likely want to buy from you in the long run.
This of course also builds your email list. With your About page being one of the number one most visited page, you don’t want to miss an opportunity to get your audience signed up on your list!
Please note: If you download the Divi Layout, be sure to add the following Custom CSS to your Theme Options. This is set up your Mailchimp settings in the Divi Theme Options. If you are using a different email provider, you can install the “Bloom” plugin + embed the shortcode into a new module.
6. Why Work With You
For this part, you want to share why you are the right person for the job, and entice your audience to want to work with you. To get the creative juices flowing, start by answering these questions:
How did you get to where you are today?
What experience do you have in your industry?
How are you different from your competitors?
How will working with you help solve your audience’s number one struggle?
The key is to share your background story that will establish you as the expert.
7. What You Offer
Now it’s time to show them how you can help them. List out your services or products, and provide a description that helps them decide which one is best for them. Include links to your shop, services, ecourses, resources, blog, or whatever else you have to offer that will show your visitors that you have just what they need.
Pro Design Tip: Include branded icons or a photo to represent each offering.
8. Call To Action
Finally, after you’ve given your visitor the rundown of who you are, what you offer and why they should work with you, lead them into a Call To Action that easily guides them on to the next step.
If you are wanting people to buy from your shop, include a link to your Shop page.
If you want them to inquire for a project, include a link to your Contact page.
If you want to lead them on to more freebies, include a link your free resource page.
You get the idea.
And don’t forget…
Your About page is not really about you – it’s about your audience. Ultimately, you are there to convince them that you are a person that they can trust and help solve their number one problem. Add in a bit of your own personality + your personal story, and they will be dying to work with you.
I hope you’ve found this post helpful and that it’s inspired you to write your About page (or spruce up your existing one!).
Divi Users: Download The Free Divi Layout
To set up, follow these instructions:
- 1. Enter your name + email below:
After you’ve downloaded your .JSON file from your email:
- 2. Go to your WP Dashboard > Divi > Divi Library
3. Click the Import & Export button at the Top of the page.
4. Select the Import tab, and Upload the .JSON file that you downloaded.
5. Go to your About Page
6. Enable the Divi Builder, if you need to.
7. Click Load From Library in Top Purple Bar
8. Select the Add From Library tab
9. Find and Load the Divi Layout labeled “Design With Divi: About Demo”
10. Add your content to the Divi modules or via the Visual Builder.
Have any questions?
If you have any questions, feel free to ask in the comments below. If you have any tips of your own that you’d like to share, I’d love to hear them too!