12 Reasons To Design Your Creative Business Website With Divi
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*This post has been updated as of May 2017
Whether you’re a blogger, strategist, writer, designer, coach, course creator, service-based entrepreneur, product-based entrepreneur, etc. we all need a website that will help our business thrive, and make all of our hard work pay off – literally.
If you are currently on the hunt for an easy-to-use, powerful WordPress theme for you creative business and wondering, “Is Divi right for me?” I’m here to give you a few reasons why Divi will be the perfect fit.
But I saw somewhere that if I use Divi, then I’ll have to use it forever?
I get this question asked daily from concerned users who are worried that they’ll be locked into a lifetime commitment if they decide to use The Divi Theme.
Yes, the way Divi allows us to build websites DOES make it a bit more difficult to switch WordPress themes later on.
However, I want to share with you why “forever” may not seem like such a bad thing after all, and why Divi just may be the answer to all of your web design problems.
Here are 12 reasons why I think you should use Divi to design your creative business website:
1. Endless Design Possibilities
With most themes, what you see is what you get in terms of layout + structure of your website. This is not the case with Divi. Divi websites are built using The Divi Builder, which is a drag + drop page builder tool that allows you to create any layout you want. With just a click of a few buttons you can create stunning web pages all on your own.
For inspiration, check out: My most recent work
For further reading, check out: An Overview of The Divi Builder
2. No Coding Experience Required
No matter your level of coding experience, Divi truly has no limitations. It’s great for those who don’t like hassling with code, but want all of the flexibility and options this theme has to offer. In fact, The New Visual Builder allows you edit from the front-end of your website, and have changes updated instantly right before your eyes! No code in sight.
For further reading, check out: An Overview of The Visual Builder
3. Tailor Theme To Fit Your Branding
Divi makes it easy to keep everything consistent and inline with your brand. Out of the box, the Divi Theme Options offers one central place to add your logo, favicon, color palette and so many more options that you can customize to fit your branding.
You can then customize your theme further with the Divi Theme Customizer to adjust settings for things like Header Styles, Typography, Button Styles, and SO much more.
See related post: How To Build A Website With Divi
4. Easily Customize Blog Page + Posts
Blogging is such a great way to drive traffic to your website, stay relevant and provide your audience with valuable information. I think one of the misconceptions of Divi is that the Blog is boring and there’s only one way to display your posts. By using The Blog Module, you can easily step up your blog page and display your posts in a unique, creative way.
See related post: How To Style Your Divi Blog Page
5. Integrate Your Email Optin Account
We all know how important email lists are for online businesses. Out of the box, Divi comes with an Email Optin Module that supports Mailchimp, Aweber or FeedBurner so you can easily embed forms + start growing your list of subscribers.
Using a different provider?
Not to worry! Included in your Elegant Themes Membership is The Bloom Plugin, which support tons more email optin providers and even more options to display your sign-up forms.
For further reading, check out: An Overview of The Bloom Plugin
6. Automatic Mobile-Responsive Design
Divi does the work for you in making sure your website looks beautiful on any device, which is great because nowadays more people are browsing websites from their mobile devices. Not to mention, a mobile-friendly website is a good ranking signal for Google. Yay for some extra SEO Bonus Points!
7. Create Your Own Custom Divi Library
You don’t have to keep reinventing the wheel each time when it comes to building out your website. The Divi Library feature allows you to create + save a collection of pre-made templates for you to use whenever/wherever you need them.
Let’s say you have an specific design element that you add to multiple blog posts, such as an Email Signature, Email Optin Form, End of Post Question, etc. You can simply save them as a Divi Layout in your Divi Library, and then easily import it each time you need it.
Pro Tip: You can set Divi Layouts and Modules to be GLOBAL, which means that any time you make a change in one post, all of your same Layouts in the different posts will get updated as well.
8. Growing Collection of Divi Child Themes
You may not want to deal with the design at all, and would rather have it all done for you in a beautifully pre-made theme where all you would have to do is simply add in your content. Luckily, there are some amazing Divi Child Themes out there already. And the collection keeps growing beautifully! Here are a few of my favorite resources for child themes:
The Design Space Co
Creative Child Themes
9. Premium Divi Plugins Available
In addition, there are a ton of Divi plugins (paid + free) that can help take your website to the next level and make building your website that much easier.
See related post: 10 Awesome Third-Party Divi Plugins
10. Flexible As Your Business Grows
Divi is flexible and powerful enough to handle just about anything your business needs, including eCommerce, Magazine and Membership features. This is one of the main reasons why I always encourage others to stick with the Divi theme because it can provide a stable, secure and strong foundation for your website that can easily be adapted as your business grows.
11. Access To Tons Of Support + Resources
The Elegant Themes Community is made up of expert team members who really love what they do. They are passionate and provide so much value to their customers through their support, products, and newsletters. Anytime you get stuck on something there is always someone who’s willing to lend their advice and expertise.
Here are a few of my current favorite Divi Facebook Groups:
Elegant Themes User Community
Divi Theme | Extra Theme | Help & Share
Divi Themes User
Plus, you have me, which brings me to my next and final reason…
12. New #DesignWithDivi Series Just For You
Design With Divi is a blogging series (+ new on-going project) that I’ve created just for you. I’m on a mission to share with you all of my Divi tips + tricks so that you can build a beautiful website that will work wonders for your creative business. You don’t have to know a lot of code or be a super skilled web designer. You just need to be able to follow a few simple steps, and trust me as I take you through the experience of building your own website while showing you all of the amazing things Divi has to offer.
If that’s something you think you’d benefit from, enter your name + email below, and I’ll be sure to keep you in the loop with all things Divi!
And there you have it, my friends. These are my top reasons why I love and highly recommend Divi for your creative business website. Keep in mind I plan on diving in a bit further on these topics in the future, but I hope this list of reasons gives you an insight how Divi can help you create the website of your dreams.