Simple, yet strategic design process to guide us through our project.

The Design Process

Each branding project takes approximately 2 to 4 weeks. Full branding + website design projects typically take anywhere from 4-6 weeks. All time estimates are dependent upon the individual project, number/complexity of revisions, client response timeliness, and my current booking schedule. A detailed schedule with estimated milestones will be given to each client upon project start via Asana, my project management tool.

Client Questionnaire

Once you’ve decided that you want to work with me, I will send you a questionnaire for you to fill out to learn a little bit more about you and your design needs. We’ll then hop on a quick phone call to get to know each other and discuss your vision, price quotes, timeframes and determine if we are a great fit!

Welcome Packet

I will send you a Welcome Package that includes the details of your project, costs, and what services I will be providing. You will also receive a contract listing our terms and agreements and an invoice requesting a 50% upfront to reserve your spot before we begin the design process.


Client Homework

You’ll create a secret Pinterest board full of inspiration to give me a sense of your overall vision. Also, you will gather all of your content, photos and make sure all of your social accounts are up and running. In the meantime, I’ll get you all setup in Asana (Project Management Account) and Google Drive.

Design + Code

Now this is the fun part – for me. During this step, I will start creating logos and layouts based on your feedback. I will send you samples to review and we will go through a revision process . All files + feedback will be managed in Asana – my go to project management tool.

Installation + Setup

The best part – seeing your vision come to life! I will create your brand style guide which displays your final logo and alternative logos, your color scheme, font palette, and inspiration. We will then incorporate your design into marketing materials and install + demo your new website! Final payment will be due at this time.


During this final step, we will go over your new brand + website to make sure everything is there. You will also receive access to my Client Portal so you can learn how to manage your new website. After collecting an honest testimonial, I will transfer your new branding and website over to you so you can begin showing off to the world.

Let's Work Together

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