12 Steps To Spring Clean Your Website
It’s officially March! The month of spring cleaning and new beginnings. I encourage you all to take a few steps this month to spring clean your website and make sure it’s working for you and your readers.
Here are 12 steps to help you get started:
The Technical Stuff
Enable daily backups.
It’s important that you have a backup solution in place for your website in case anything were to happen. Trust me, it will save you time, money and your sanity. Check your hosting provider as they could provide you daily and on-demand backups with just one click. My trusty go-to hosting is Flywheel (aff link). As an alternative, ManageWP offers daily backups for $2/month.
Optimize your images.
One of the most common causes for a slow website is large image files. You could do what I did and used my free trial of WP Smush PRO to optimize all of my images in bulk without any loss in quality. Once I did this, my Page Speed Performance Score boosted from 46 to 80 on Desktop. Then I simply downgraded to WP Smush, which optimizes any future images for free.
Declutter and update your plugins.
Go through your plugins list, and remove any inactive plugins you don’t intend on using. Sometimes we have plugins installed that perform the same thing (i.e. All In One SEO Pack vs. Yoast SEO). Pick the one you like best, and remove the rest. Also, if you notice it’s time to update any, do that now.
The Functionality Stuff
Make sure your website is mobile responsive.
Websites are being looked at more and more on mobile devices. Designing your website to be mobile friendly ensures that your pages perform well on all devices. Not to mention, it’s kind mandatory if you want your website to rank well on Google.
Fix any broken links.
Keep your website free of any unnecessary 404 errors. If you have a lot of pages and posts, use a Broken Link Checker tool to scan for any broken links and then go through and quickly update them.
The Content Stuff
Update your About Me page.
Your about me page is most likely the second most visited place on your website, right after your Home page. Take some time to review your content and make sure it’s up to date, clear of any typos, and any broken links are fixed. You also might want to consider updating any headshots of yourself or team members.
Update your Portfolio page.
Remove all old projects that don’t align with your niche or dream client. When you show off only your best work, you begin to attract potential clients who see what you are capable of and want to work with you. Consider updating any photos, links, videos, and project details.
Update your Testimonials.
Did you work with some amazing clients this past year? Gather up positive testimonials of their experience and add it to your Testimonials page or throughout your website. These little bits of feedback can establish trust and transparency between you and your clients and entice others to work with you.
Update your Footer.
This will be my first step in spring cleaning my own website. The footer tends to be the most neglected part of a website, but it’s so important. Think about it, it’s on every page. So make sure it’s working in your favor. Make sure you have the most relevant information, who you are and what you do. Things to consider adding are an about me widget, contact information, Policy and FAQ links, social media icons, branding elements (i.e. submark logo) and updated copyright information.
The Visual Stuff
Polish your branding.
Make sure you are staying consistent with the colors, typography and visual elements of your brand. Do you have any specific branding elements that can be used throughout? (i.e. a submark logo, pattern or icon.) Make sure when people land on your new site they recognize that it’s you.
Clean up your sidebar.
Start by removing any irrelevant ads, distracting graphics and any information that doesn’t benefit your reader. Consider adding an optin form, a search bar, relevant ads, social media icons, a call to action, and links to your top blog posts.
Create a signature formatting for your blog posts.
Your blog post formatting can have a deep effect on the way your reader engages with your content. Here are some tips to keeping your formatting consistent and user-friendly:
- Bold + italicize text to emphasize and add more meaning to important information.
- Use headings and subheading that highlight the topic of your post so as the reader skims through, they have an idea what the content is about. (Using your H1, H2, and H3 tags will also help with your SEO.)
- Break up your posts into short paragraphs that makes it easier for your reader to skim through your content in web-sized chunks.
If you are using Divi, a great trick that I like to do is build my blog post layout using the Divi Builder and then save it as Divi Layout. Once it comes time to write a new blog post, I just import in the layout and replace the content. It saves me time and helps me stay consistent.
Have any other helpful spring cleaning tips for your website?
Share by commenting below.