Do’s and Don’ts For Your Creative Business Website
There are a lot of “must-haves” and things to avoid when it comes to websites, but today I’m exploring just a few of my top tips that would benefit any creative entrepreneur who wants their website to work for them and most importantly, their audience.
Here are some do’s and don’ts for your creative business website:
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Do keep it simple.
This is my go-to rule. You may have a lot of content and things to say about your business, but it’s important that you’re only providing the most necessary information. Think about what your audience wants to know and prioritize your content in a way that’s clear and concise.
A couple ways to achieve a more simplified, clean website would be to break up paragraphs, create space between sections and page elements, and reduce your content to only the most essential information.
Do make it easy for people to share your content.
If someone finds your blog post really helpful or knows someone who could benefit from your service or product, then make it super easy for them to share it with their audience.
Some ways you could do this is by enabling a social share plugin (Monarch*, SumoMe), inserting a “tweetable” quotes (Click To Tweet), and posting “pin-worthy” graphics (Pinterest “Pin It” Button).
Don’t neglect your footer.
Friends, I am so guilty of this, which is why I’m putting this on my to do list for this month. If your footer is currently like mine with simple copyright information and legal info, you should consider changing it up a bit. Think about it: your footer is on every single page, so it’s important that you include information about who you are, what you do, and where to find you. This will not only keep your visitors engaged once they are done scrolling through your page or post, but it will also have a positive impact on SEO ranking. Win-Win!
Things to consider adding are an about me widget, social share icons, service/product links, a CTA, and even your own branding such as a submark logo.
Do make sure your website looks good across all devices.
Luckily, most themes nowadays are mobile-responsive, but never assume that everything will fall into place perfectly. Depending on the type of content you’re adding, widths and heights could get messed up and font sizes could be a little off. Once you’ve got your pages created, test those babies. Pull out your phone and see how it looks, or resize your browser window to get an idea on how your page flows when it’s reduced in size.
Pro Tip: If you’re using the Divi theme*, you have to option to modify all of these elements based on the size of your device. Go to your module’s Advanced Settings and adjust the fields. Once you do you’ll see a little
Don’t install and activate too many plugins.
Plugins are a great way to add different functionality to your WordPress website, but if you’re not careful on which ones you’re installing, you run the risk of slow site performance and page speeds, security breaches and your website completely crashing.
A few things I recommend doing before installing and activating the plugin are to backup your website, check to see if it has great reviews, see if the developer is maintaining active updates on it and make sure it’s compatible with your current version of WordPress.
Do add testimonials to your homepage.
If you have testimonials that are collecting dust deep in your inbox, bring those babies out, dust them off and showcase them! If your business is doing well and impacting others, you deserve to be praised. This will immediately establish trust, credibility and a positive first impression for prospective clients. Be sure to include your client’s info, website or a case study link to give your visitor even more insight.
Don’t have testimonials yet because you’re just starting out? Ask someone you’ve worked with in the past, a friend or colleague, to provide an honest review about their experience working with you. This could unfold not only great things about your work, but also who you are and how well you work with others. I’m sure there is SOMEONE out there who has great things to say about you.
Do include a call to action on every page.
This one is so important! Ultimately, your website serves one purpose: to encourage and enable your visitors to take action. To move them from point A to B to C … all the way to the end where they are convinced they need to subscribe to your newsletter, purchase a product, or hire you for your services. To be clear, CTAs aren’t always in the form of a button. They could be an email optin, a contact form, a question left at the end of a blog post to open up the discussion boards, social share buttons, a promotional graphic, etc. Whichever style you choose, be sure that you are making it clear on what you want your visitor to do next.
Don’t be overwhelmed.
This one happens a lot for my clients, and I see a lot of solopreneurs become frustrated and overwhelmed with their website. I totally understand because it’s a lot to worry about. Not only do you have to worry about it looking or sounding good, but you also have to make sure it functions well and that all of the “technical stuff” is taken care of. Luckily, I’m here to help! The whole purpose of this blog is to provide you with tips + tools to help improve your website skills, visually and technically. So breathe, and know that I as well as tons of other techy-savvy people have your back.
Have any questions or need help improving your own creative business website?